Things we’ve shipped recently
In the last three months we’ve got a few concrete things out the door. 20 June 2012: Our help site for outlets and publishers is up. 2 July: Our team (mostly Nick, really) starts producing great...
View ArticleNick becomes Head of Communications, and the start of PR
I stayed on at Paperight after the end of my two-month internship, which surprised me as I wasn’t expecting to prove myself indispensable. Initially, we weren’t too sure what my title would be. We...
View ArticleVarsity advertising tinkering at Aloe X
Having studied in Grahamstown, I wanted to make a Paperight outlet thrive there. The conditions were perfect: Grahamstown is a small, relatively low-income university town. Money is low, and demand for...
View ArticleFacebook advertising push
We used our Facebook and Twitter feeds in a rather precise, but extremely underutilised fashion until midway through 2013. Until then, we had usually usually only made posts to accompany posts made on...
View ArticleLessons learned from distributed in-store advertising
We discovered soon after we began to create outlet- and product-specific posters and send them out via our newsletter that they made a difference to sales. In fact, a survey done by Yazeed at one point...
View ArticleIntroducing the briefing system
By August 2013, I felt that our methods of creating materials was creating undue stress on me and, even worse, that they weren’t working particularly well. (Even though they probably were.) To make...
View ArticleStreamlined Paperight Product Catalogue
In November of 2013, we launched our beautiful streamlined Paperight product catalogue (PDF). Having worked with the previous catalogue as an intern which is a long, impenetrable list, I was adamant...
View ArticleLessons learned from Now What?
One of our better-sounding early marketing ideas was to break into the Unisa market – and thus get Unisa’s attention – by creating a book that would appeal to students struggling with Unisa’s...
View ArticleDesigning the #textbookrevolution
The bulk of my time at Paperight during 2014 was taken up by the #textbookrevolution campaign. This was by far the most well-planned, well-executed and successful campaign we did to date. For the first...
View ArticleSo long and thanks for all the fish
My last official day at Paperight was the 15th of April 2014, but after a glorious week in Tankwa Town, I returned to do some freelance jobs that Arthur needed to be done. I was most happy to be able...
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