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Channel: Design – The Paperight Story
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Things we’ve shipped recently

In the last three months we’ve got a few concrete things out the door. 20 June 2012: Our help site for outlets and publishers is up. 2 July: Our team (mostly Nick, really) starts producing great...

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Nick becomes Head of Communications, and the start of PR

I stayed on at Paperight after the end of my two-month internship, which surprised me as I wasn’t expecting to prove myself indispensable. Initially, we weren’t too sure what my title would be. We...

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Varsity advertising tinkering at Aloe X

Having studied in Grahamstown, I wanted to make a Paperight outlet thrive there. The conditions were perfect: Grahamstown is a small, relatively low-income university town. Money is low, and demand for...

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Facebook advertising push

We used our Facebook and Twitter feeds in a rather precise, but extremely underutilised fashion until midway through 2013. Until then, we had usually usually only made posts to accompany posts made on...

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Lessons learned from distributed in-store advertising

We discovered soon after we began to create outlet- and product-specific posters and send them out via our newsletter that they made a difference to sales. In fact, a survey done by Yazeed at one point...

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Introducing the briefing system

By August 2013, I felt that our methods of creating materials was creating undue stress on me and, even worse, that they weren’t working particularly well. (Even though they probably were.) To make...

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Streamlined Paperight Product Catalogue

In November of 2013, we launched our beautiful streamlined Paperight product catalogue (PDF). Having worked with the previous catalogue as an intern which is a long, impenetrable list, I was adamant...

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Lessons learned from Now What?

One of our better-sounding early marketing ideas was to break into the Unisa market – and thus get Unisa’s attention – by creating a book that would appeal to students struggling with Unisa’s...

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Designing the #textbookrevolution

The bulk of my time at Paperight during 2014 was taken up by the #textbookrevolution campaign. This was by far the most well-planned, well-executed and successful campaign we did to date. For the first...

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So long and thanks for all the fish

My last official day at Paperight was the 15th of April 2014, but after a glorious week in Tankwa Town, I returned to do some freelance jobs that Arthur needed to be done. I was most happy to be able...

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